Marketing 9 tools
Paid advertising economics
Trace the paid-media chain from impressions and clicks to acquisitions, revenue, contribution, and profit.
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Marketing calculators
Measure campaign efficiency, acquisition costs, traffic, and conversion performance. Every live calculator includes its formula, a practical example, and clear guidance.
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Marketing decision topics
Marketing 9 tools
Funnel and lifecycle metrics
Measure how attention becomes engagement, leads, customers, and durable acquisition economics.
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All marketing calculators
15 free calculators
Marketing
ROAS Calculator
Measure the revenue generated for every dollar spent on advertising.
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CPM Calculator
Calculate advertising cost per one thousand impressions for a campaign or placement.
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CPC Calculator
Calculate the average advertising cost for each click generated by a campaign.
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Conversion Rate Calculator
Find the percentage of visitors who complete a desired action, such as a purchase or signup.
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CTR Calculator
Calculate click-through rate from ad or link clicks and impressions.
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CPA Calculator
Calculate average advertising cost for each acquisition or conversion.
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Email Open Rate Calculator
Measure opens as a percentage of delivered marketing emails.
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Email Click Rate Calculator
Calculate the percentage of delivered emails that generated a click.
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Bounce Rate Calculator
Calculate the percentage of sessions that ended without the engagement you define.
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Engagement Rate Calculator
Measure interactions as a percentage of reach for social or content campaigns.
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Lead-to-Customer Rate Calculator
Calculate the percentage of qualified leads that became customers.
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Cost Per Lead Calculator
Calculate marketing cost per lead from spend and qualified lead volume.
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Lead Value Calculator
Calculate average revenue generated per lead in a defined cohort.
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Revenue Per Visitor Calculator
Calculate average revenue generated for each website visitor or session.
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Unsubscribe Rate Calculator
Calculate the percentage of delivered emails that generated an unsubscribe.
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