Ecommerce unit economics
Connect order value, discounts, shipping, returns, acquisition, and margin to the contribution created by each order.
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Improve store margins, pricing, order economics, and inventory decisions. Every live calculator includes its formula, a practical example, and clear guidance.
Connect the metrics
Connect order value, discounts, shipping, returns, acquisition, and margin to the contribution created by each order.
Explore the topicBalance availability, working capital, reorder timing, shipping cost, and return pressure.
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12 free calculators
Calculate how much a selling price exceeds cost, expressed as a percentage of that cost.
Calculate nowCalculate average revenue generated by each ecommerce order.
Calculate nowMeasure the percentage of initiated shopping carts that did not become purchases.
Calculate nowCalculate the sale price after applying a percentage discount.
Calculate nowCalculate average outbound shipping spend for each fulfilled order.
Calculate nowCalculate the percentage of sold items that customers returned.
Calculate nowEstimate the inventory level that should trigger a replenishment order.
Calculate nowEstimate customer lifetime revenue from order value, purchase frequency, and lifespan.
Calculate nowCalculate gross merchandise value from order count and average order value.
Calculate nowCalculate the percentage of customers who made more than one purchase.
Calculate nowEstimate how many days of cost of goods sold are held in average inventory.
Calculate nowEstimate the order quantity that balances annual ordering and inventory holding costs.
Calculate now