Quick answer
How do you calculate Gross Revenue Retention?
Use GRR = (Starting MRR - Contraction MRR - Churned MRR) / Starting MRR x 100. Enter the matching values above to calculate the result instantly.
What it measures
Understanding Gross Revenue Retention
Calculate recurring revenue retained before expansion from an opening customer cohort. Unlike net revenue retention, GRR excludes expansion and therefore exposes the durability of the original recurring-revenue base.
Interpretation
What the result means
A 90% result means the cohort retained 90% of its opening recurring revenue before any upsell or expansion.
Action
How to use it
Track by cohort, segment, plan, and contract size and reconcile every contraction and churn movement to the MRR bridge.
Limits
What it leaves out
Currency, pauses, credits, reactivations, migrations, usage revenue, and cohort rules can materially alter reported retention.
The math
Gross Revenue Retention formula
Worked example
Example calculation
- Calculation
- ($500,000 - $18,000 - $32,000) / $500,000 x 100
- Result
- 90% GRR
Step by step
How to use this calculator
- 1Enter starting cohort mrr, contraction mrr, churned mrr.
- 2Keep every input on the same time period and measurement basis.
- 3Review the result, then change one assumption at a time to test scenarios.
Decision support
When this calculator is useful
- Retention reporting
- Cohort analysis
- Revenue forecasting
Common questions
Frequently asked questions
Which inputs should I use for Gross Revenue Retention?
Use starting cohort mrr, contraction mrr, churned mrr, measured from the same source and period. Include only values that match the definitions shown beside each field.
Why might two Gross Revenue Retention calculations differ?
The systems or accounting policies may define starting cohort mrr, contraction mrr, churned mrr differently. Compare the time period, scope, source, and treatment of exceptional items before comparing results.
How often should I recalculate Gross Revenue Retention?
Recalculate when any input changes materially and on the same reporting cadence used for the decision. Save the source and date of each input so the trend remains comparable.
Can I use Gross Revenue Retention by itself?
No single metric captures the full decision. Use the result with the related measures, assumptions, and limitations shown on this page.
Calculation reviewed: 2026-06-18. CalcPilot uses the formula shown above and tests representative values during the production build. See our methodology and correction policy.
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